2011 Program
Location
New models of customer acquisition
The new channels of communication and the synchronization of sales and marketing.
*Presentations in French – you may ask questions in English or French
The Big Bang will be held at Centre Mont-Royal
Site
Main Entrance :
2200, Mansfield Street, Montreal
Technology Hall
8h30
Welcoming remarks
Salon Mont-Royal
8h45
Balancing Change and Results: Sales and Marketing in 2011 and Beyond *
Ally Motz
CEO
Sirius Decisions Canada Inc
10h00
Networking Break
T. 514.844.2000 1.866.844.2200
10h15
How to bridge the Sales and Marketing Divide*
Denis Lavallée Entrepreneur - Business & Technologies
11h00
How multi-channel marketing impacts the sales/marketing alignment*
Sol Tanguay
Ph.D. Marketing Candidate, HEC Lecturer, Partnership Director at RBC Chair of E-commerce and Consultant
Cartier 1
LinkedIn to generate the development of B2B*
Simon Hénault Founder of LinkedIn group at Linked Quebec
Cartier 2
Downtown Plan of Montreal
Visit the Mount-Royal Center for more information
12h00
Lunchtime Conference
Yona Shtern
Beyond the Rack
LIST OF NEARBY HOTELS
If you are not registered, do so immediately
And think of being an exhibitor!
13h45
Bill-28 - Anti-spam Law*
Nicolas Lassonde
Lawyer
LJT
Supporting companies with a combination of traditional media and 2.0 digital communications*
Michel Ouellet Vice-president and Advisor, Morin Public Relations Thomas Bastien
Advisor, Digital Communications Morin Public Relations
14h25
"Lead Generation" a multi-touch in 6 steps*
Alain Boudreau
President and CEO VSM
Social media and corporate responsibility*
Jean-Philippe Riverin
Associate
Gowlings Lafleur Henderson S.R.L.
Florence Lucas
14h55
15h15
Mobility: How to integrate it to your game plan*
Nicolas Arsenault
President
Inovacom
Panel
16h00
Acquisition of new customers: Mobility, AdWord, Social Media - Does it work?*
Moderator : Denis Lalonde
Panellist: Mike Petsalis CEO
Vircom
Panelist: Alain Nadeau CEO
Dynacom
17h00 - 19h00
Networking Cocktail
