Program (Presentations in French – you may ask questions in English or French)
7:30 AM	Welcoming breakfast
8:30 AM	Interactive conference Building a successful complex sales team Dikran Husseindjian, Vice President and Senior Partner, Embrase How to motivate and stimulate sales teams to sell in complex environments - Managing the complex sales cycle - Selling is a team effort: challenging all levels of the company to sell more
10:00 AM	Networking break
10:30 AM	Two breakout sessions
	Your check list for doing business abroad… don’t leave without it!    Whether you are just getting started or you have already made sales abroad, this panel will talk about what you need to master to make your investments really pay off. Our panelists will discuss the business, financial and legal risks associated with exporting. Moderator: Pascal Britt-Côté, Senior Associate, Information and Communication Technologies (ICT), Export Development Canada Panelists André d'Orsonnens, CEO, Druide Informatique Sylvie LeBlanc, Account Manager, Small Business Solutions, Export Development Canada Véronique Wattiez Larose – McCarthy Tétrault How to create a client-centered web site? Yves Sabourin, Web Solutions Portfolio Manager / Associate director - Marketing / Business Markets - Bell   Do you know that 50% of people who visit a website leave after just 8 seconds? This presentation describes the best practices for designing or improving your site to make it meet the needs of your current and potential customers. You will also learn about what traps to avoid.   2010 business telemarketing best practices Pierre Marc Jasmin, MBA, President, Triad Services Inc. Defining your campaign objectives – Knowing your company strengths and weaknesses in telemarketing – Performance indicators - Importance of telemarketer/seller feedback.
12:00 PM	Lunch and CEO testimonial -  Overcoming challenges of technology commercialization Louis Tetu, Executive Chairman, Coveo
2:00 PM	Conference Web marketing in 2010 - what's up? Ralph Van Coillie, Vice President Site, Information Technologies and Special Projects, Ice.com New tactics and tools hit the market everyday. In this changing environment, we will discuss current trends, issues you may face when planning ahead and key elements to integrate in your plan for maximum ROI. Be creative and innovate. Actively take part to your clients' success by offering them products and services resulting in a strong added value.Understand and measure their issues. Study and measure to translate this knowledge in additional revenues.
3:15 PM	Two Breakout Sessions
	Converting suspects into customers and measuring your return on investment Alexandre Pelletier, Marketing Director, Acquisio A specialist in attraction, conversion and assessing web campaigns, the speaker reports on best current practices, illustrating them with his own company’s achievements.   The web: making it your sales team’s ally Marie-Josée Métivier, présidente, Strategic International Alliances Web tools can really help to qualify your prospects and introduce your offering while cutting your acquisition costs and speeding up the sales cycle.  However, this takes you from a face-to-face relationship to a remote one.  How do you create synergy without having to travel constantly, especially with a line of complex solutions?  Learn about the benefits and find out about some very practical tips for success.
3:45 PM	Networking Break
4:00 PM	Panel Social medias: finding the right fit for your company Startups and more mature companies do not always approach this issue the same way. Some companies emerged with the web, while others have had to incorporate it into an existing marketing strategy. Three decision-makers with different experience levels will tell their stories. Moderator: Denis Lalonde, Editor, Direction informatique Panelists: Olivier Laquinte, Founding Partner, DexterIT Anne-Laure Miquel, Marketing and communication responsible, Pyxis Technologies Katheline Jean-Pierre, Senior Manager, Online Marketing, Deloitte
5:00 PM	Networking cocktail