Program
(Presentations in French – you may ask
questions in English or French)
7:30
AM
Welcoming breakfast
8:30 AM
Interactive
conference Building a successful complex sales
team Dikran Husseindjian, Vice President
and Senior Partner, Embrase
How to motivate
and stimulate sales teams to sell in
complex environments - Managing the
complex sales cycle - Selling is a team
effort: challenging all levels of the
company to sell more
10:00 AM
Networking break
10:30 AM
Two breakout sessions
Your check
list for doing business abroad…
don’t leave without it!
Whether you are just getting started or you have already
made sales abroad, this panel
will talk about what you need to
master to make your investments
really pay off. Our panelists
will discuss the business,
financial and legal risks
associated with exporting.
Moderator:
Pascal Britt-Côté, Senior
Associate, Information and
Communication Technologies (ICT),
Export Development Canada
Yves Sabourin,
Web Solutions Portfolio Manager
/ Associate director - Marketing /
Business Markets - Bell
Do you know that 50% of people who visit a website leave
after just 8 seconds? This
presentation describes the best
practices for designing or
improving your site to make it
meet the needs of your current
and potential customers. You
will also learn about what traps
to avoid.
Defining your campaign
objectives – Knowing your
company strengths and weaknesses
in telemarketing – Performance
indicators - Importance of
telemarketer/seller feedback.
12:00 PM
Lunch and CEO testimonial -
Overcoming challenges of technology commercialization Louis Tetu, Executive
Chairman, Coveo
2:00 PM
Conference
Web marketing in
2010 - what's up?
Ralph Van
Coillie, Vice President Site,
Information Technologies and Special
Projects, Ice.com
New tactics and tools hit the market
everyday. In this changing environment,
we will discuss current trends, issues
you may face when planning ahead and key
elements to integrate in your plan for
maximum ROI. Be creative and innovate.
Actively take part to your clients'
success by offering them products and
services resulting in a strong added
value.Understand and measure their
issues. Study and measure to translate
this knowledge in additional revenues.
3:15 PM
Two Breakout Sessions
Converting suspects into
customers and measuring your
return on investment
A specialist in attraction,
conversion and assessing web
campaigns, the speaker reports
on best current practices,
illustrating them with his own
company’s achievements.
Web tools can really help to
qualify your prospects and
introduce your offering while
cutting your acquisition costs
and speeding up the sales cycle.
However, this takes you from a
face-to-face relationship to a
remote one. How do you create
synergy without having to travel
constantly, especially with a
line of complex solutions?
Learn about the benefits and
find out about some very
practical tips for success.
3:45 PM
Networking Break
4:00 PM
Panel Social medias: finding the
right fit for your company
Startups and more mature companies do
not always approach this issue the same
way.
Some companies emerged with the web,
while others have had to incorporate it
into an existing marketing strategy.
Three decision-makers with
different experience levels will tell
their stories.
Moderator:
Denis Lalonde, Editor,
Direction informatique
