Supporting companies with a
combination of traditional media
and 2.0 digital communications
2.0 digital communications
are opening news paths to
successful intercompany
communications (B2B). How can
you take these tools to the next
level and maximize the benefits?
• How can you maximize the impact
of communications offensives
using traditional media in
parallel?
The launch of the AQT
Competition Barometer in social networks
will be used as an example to help
promote understanding among
participants. .
Room:
Cartier 2
Time:
13h45
Biography:
If you
ask him to, Michel Ouellet is happy to
play the professor. For him, team spirit
is like a religion: he believes in it
and practices it. He has an abundance of
experience, and held Executive Vice
President positions in the Montreal
offices of BDDS Weber Shandwick and
Draft Public Relations; he was also CEO
of Lambert International. For eleven
years he served as Director of
Communication for the City of Montreal,
and also spent many years
as a journalist. Michel is an
Anthropology and Journalism graduate of
Université Laval.
Since 2006, Michel Ouellet has served as
a strategic advisor and manager of
crises and delicate situations for
private and public institutions. He also
does training in public speaking and
media relations.