A.M. POSITIONING
8:00 am	Welcoming and registration Welcoming Breakfast
9:00 am		Conference The Art of Finding your Own Niche Market Vincent Guyaux President & CEO, Metafoam; Chairman, Embrase
	Positioning is the process where we identify and prioritize target market segments (with the methodology developed by the Chasm Institute), we develop the right message for each segment, we validate them with actual customers and prospects, and then we plan the go-to-market strategies. This approach is entirely oriented towards the customers’ point of view and their considerations. The techniques presented are applicable regardless of the field or industry of the participants, or the type of product and service that they provide.
10:00 am	Networking Break
10:30 am	Real Case iBwave Solutions : Mario Bouchard, President and CEO
	iBwave is an in-building wireless software company that delivers unique planning and design solutions. Its clients are wireless operators, engineering firms, equipment manufacturers and infrastructure integrators throughout the world. The positioning exercise that iBwave went through, allowed them to focus on specific customers and geographic market in order to accelerate the adoption of a new product quickly, but also the least expensive. Mario Bouchard, President of iBwave, will share all the strategic decisions that were adopted at this stage which resulted on selling to over 50 countries in just 5 years.
11:00 am	Interactive session At the end of this morning, participants will have the tools and processes to produce:
	 A list of prioritized market segments  The identification of buyers and their motivations to buy  The results of the validation with actual and potential customers  A list of your key differentiators versus competition  Go-to-Market strategies
12:15 am	Networking Lunch - Meet your Peers

P.M. GO TO MARKET

2:00 pm		Conference Developing and Implementing a Channel Strategy Paul Lepage President and Chief Executive Officer, MédiSolution
	We all know the promise: "The distribution will increase your market penetration as well as your revenue by limiting your investment because you only pay a percentage of sales to be made." The reality is quite different: "The success of the sales distribution networks for a growing business requires an investment that will cost more than direct sales and the promise of the sales cost reduction will be reached only after several years of sustained efforts. " Paul Lepage who has, on one side, worked with major distributors and the other, has developed and managed distribution networks successfully, will share some examples and the basic concepts and essential elements for successful sales distribution networks. Topics covered: The choice between direct sales and distributors, the types of distributors, the distribution program, the criteria for selecting a distributor, the distribution contract, marketing and management activities of the distributors.
	Real Case iBwave Solutions : Mario Bouchard, President and CEO
	As soon as the product of iBwave became known, requests for distributors came from North America, South America, Europe, Middle East and Asia. Mario Bouchard, President of iBwave, will present the choice of distribution models that have been made over the years with iBwave and the reasons that justified it.
3:45 pm	Panel of "Case Studies on Commercialization" - US Companies Moderator: Vincent Guyaux
	Suresh Kuppusamy, CEO & Co-founder, Bluenog Bluenog offers commercial products, based solely on leading open source CMS, open source portal and open source BI projects, enhanced with integration, support and indemnification (Details)   Glenn Kaye, Director of Wireless, Diaspark Diaspark provides end-to-end mobile-applications with full product life-cycle support including design, development, testing, porting, vendor-certification and carrier readiness. Diaspark expertise in multiple wireless platforms and technologies such as Java, Brew, Palm, Symbian, iPhone, BB, Android, etc. We have delivered countless enterprise and entertainment mobile applications across genres such as Social Networking, LBS, Mobile TV, Instant Messaging, Gaming and Verticals such as Information, Healthcare, Travel and Retail (Details)   Darcy Lorincz, CEO, Origin Digital Origin Digital combines the latest media and content management technologies with extensive broadcast video experience to provide a suite of services that radically improve communications (Details) Presented by Lucie Roy, Foreign Affairs and International Trade Canada
4:40 pm	Commercialisation Survey - Hear the results of the AQT's recent Commercialization survey
5:30 pm	Networking Cocktail