ICT Commercialization Forum
May 11, 2010
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Past Editions
2007
 

 

Monday, May 15
Time   Activity

5:30 p.m.

Ralph Van Coillie
Graphic & eMarketing Director, MEGA Brands inc.
Technology driven sales - innovate and measure!
  As eMarketing and Graphics Director at Mega Brands (Mega Bloks), I am going to share with you my approach to measurable and creative sales. I will also reveal my selection criteria and performance tools.

Be creative and innovative in your sales approach. Actively contribute to your client’s success by offering products and services with strong added value. Understand and measure your clients’ stakes. Evaluate and measure every detail because sound decisions depend on sound information.
 

About the Speaker
Ralph Van Coillie has over 15 years experience in strategic business development, 10 of which have been in the information technology sector. He analyzes, recommends, negotiates and implements large-scale integrated solutions.

A certified professional trainer, he holds a BBA in accounting (CMA) and finance, a major in industrial relations and an MBA in executive management,. Winner of two top entrepreneurial awards, he is a mover and shaker, keen on developmental planning and procedure optimization. A martial arts buff competing at international level, he has amassed 108 competitions in 9 years, combining discipline and determination to ensure successful, positive results.

 

Tuesday, May 16
Time   Activity
8:15 a.m.

Mike Moran
Distinguished Engineer and Product Manager of OmniFind Enterprise Edition, IBM Software Group
Search Marketing
 

How do you get started with search marketing? Find out what savvy Web marketers are doing to measure their Web sites and invest in search marketing success. Whether you want brand awareness or online and offline sales, both organic and paid search marketing can drive the traffic to your site at the lowest possible cost. Learn how to identify which opportunities work for your business and how to succeed at search without making it a full-time job.
  About the Speaker
Mike Moran is an IBM Distinguished Engineer and Product Manager for IBM's OmniFind search products. He is the co-author of Search Engine Marketing, Inc., a best-selling book on search marketing and he spent eight years at ibm.com managing their Web Experience. Mike is a frequent conference speaker and is awaiting publication of his next book, Do It Wrong Quickly, which explains the new way to approach marketing on the Web. Mike is also a columnist for Revenue magazine and WebPro News. Mike can be reached at his Web site, mikemoran.com, which is also home to his Biznology newsletter and blog. 
9:30 a.m.

André Gilbert
President, Orion Software
Vendre à l'étranger sans se déplacer
   
 

About the Speaker
Andre Gilbert created Gestion Infogila Ltd in 1989. This diversified corporation offered turnkey systems for administrative applications, including equipment, networks, off-the-shelf accounting software, in-house software (including rental) and all the accompanying services. It was the leading reseller of Accpac accounting products (largest in the world) for over 4 years in Canada. In 1997, Infogila divested all its operations, except for the Rental Software division and created Orion Software.
10:15 a.m.

François Aubin
President, Groupe Cognitif
Augmentez vos ventes et la rétention de vos clients par le web
   
 

About the Speaker
Francois Aubin is a cognitive ergonomics and usability practitioner. Over the last 18 years, he has designed over 100 systems, performed over 2,000 cognitive task analysis in the field and 2,000 usability testing sessions. 
After completing a B.Sc in Physics, he became interested in interactive systems through contracts with multimedia artists. He completed a Master's Degree in Cognitive Ergonomics at Polytechnique of the University of Montreal. While pursuing his Master Degree, he researched human errors, 3D display, and Usability Principles and guidelines.
In 1994, after 3 years as a practitioner at CRIM, he formed Cognitive Group Inc.
2:30 p.m.

Michel Leblanc
Analyweb
Comment être efficace en ligne 
Réussir une présence Web n'est certes pas de la "rocket science". Il faut toutefois respecter certains concepts de bases dont celui d'avoir un objectif d'affaires clair, pour notre présence en ligne. Quels sont les éléments permettant de profiter du Web? C'est ce que nous verrons avec la présentation "Les 10 étapes d'une présence Web efficace" de Michel Leblanc. Il présentera des trucs simples, mais ô combien pertinents, pour finalement attirer chez nous, ces internautes-clients.
About the Speaker
Monsieur Leblanc est l’associé principal d’Analyweb, une firme de consultants spécialisée en gestion, marketing et stratégies Web et cofondateur de Yulbiz, un regroupement de gens d’affaires intéressés aux blogues. D’ailleurs, son blogue Michelleblanc.com, est l’un des coups de cœur de la prestigieuse revue de marketing Française Stratégies.fr et l’un des 50 blogues marketing/media/RP les plus influents au Canada selon Buzz Canuck. Il est aussi l’un des premiers titulaires de la Maîtrise scientifique en commerce électronique de HEC/Université de Montréal, et s’intéresse particulièrement aux questions stratégiques du Web 2.0, des nouvelles technologies et du marketing 2.0. À ce propos, vous remarquerez aussi que dans le wikipedia francophone, à la définition de marketing 2.0, le premier article de fond auquel l’encyclopédie réfère, est l’un des billets du blogue de monsieur Leblanc.
3:30 p.m. Liette Monat
Liette Monat Stratégies de Gestion inc.
Au-delà de la technologie : Vous faites encore la différence !
 

Il faut plus que des compétences pour réussir.
Vos habiletés relationnelles et stratégiques font toute la différence.

Vos compétences techniques vous permettent d’être dans la course !
Toutefois, elles ne vous démarquent pas nécessairement de vos compétiteurs.

Cet atelier vous suggère des outils pour approcher un client potentiel et gagner sa confiance ainsi que pour consolider votre relation d’affaires avec un client malgré les avances faites par vos compétiteurs ou malgré des pépins rencontrés dans le cadre de votre travail.
 

About the Speaker
Since 1989, Dr. Liette Monat has been president of Liette Monat Management Strategies Inc., a successful training and management consulting firm specializing in strategic planning, client service and business development in the professional and financial services sector.Liette holds a B.A. in Psychology (Sherbrooke University), a M.A. in Counselling (McGill University), an MBA (Les Hautes Études Commerciales in Montréal), and a Ph.D. in Organisational Development from The Fielding Institute in Santa Barbara, California. Her dissertation focused on identifying and understanding the criteria used by corporate clients to evaluate external professional services.
 
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