The Marketing Warfare !
Marketing is war. To triumph over the competitors, it's not enough to target customers. Marketers must take aim at their competitors and be prepared to defend their own turf from would-be attackers at all time.

Panel: Market penetration strategies: leaders testifies
"TECSYS Inc. is one of those few hi-tech companies who has survived the
tough economic times of the recent years; since the dot.com bubble
burst. The company went through a period of survival by strictly
controlling its costs, growing its cash balance to a position of nearly
80% of revenue, and executing on its growth strategy - both organically
and by acquisitions. In its last fiscal year, ending April 30, 2004,
TECSYS reported its first full fiscal year of profits to the tune of
US$415K by growing its revenue 17% year-to-year. This certainly is rare
in the challenging and competitive market of enterprise supply chain
management software; especially for a publicly traded and emerging
hi-tech company."

Find the Key to Your Clients: Lead Generation that Works!
Selling technology products has never been an easy job. Marketing budgets are being cut, but you’re still expected to deliver the bottom line. But even in a fluctuating economy, you can still identify lead generation opportunities and reap the revenue. It all comes down to how effectively you generate your leads! 
This session will equip you with the dos and the don’ts for generating qualified leads in the international arena. Analyzing real lead generation programs that have both failed and succeeded will enable you to learn from the mistakes of others and will let you build successful lead generation programs for your company. Once you discover the synergistic process between marketing and sales, you will increase the number of qualified leads that result in solid bottom-line revenue.

Panel: Market penetration strategies: leaders testifies
Mr. Ivaskiv will testify from his former experience as CEO of AD OPT Technologies. Mr  Ivaskiv took Ad Opt Technologies from $2 million in sales with a loss of $1.6 million year ending 1996, to $5.7 million with a $1,050 million profit within 7 months. The company has profitably achieved 28% CAGR, and has delivered $24.7 million in revenue & $1.9 million in net income (EPS $0.18) for Fiscal YE December 31st, 2003, the last full fiscal year under his control. The company has no debt and over $23 million in cash on the Balance Sheet. Ad Opt Technologies Inc. is listed on the Toronto Stock Exchange under the Symbol: AOP

Decision Making Across the 49th Parallel. Is There Really a Difference? 
Today, more than ever, sales and marketing organizations hold the key to sustained growth and profitability. To win in today's North American market, companies are looking for ways to improve relationships with customers, rapidly grow sales and improve performance, manage high-level sales calls, and successfully negotiate and close deals. 
In this fast paced session we will explore the differences and similarities between senior-level decision makers in the U.S. and Canada, and provide you with tools and techniques to improve your sales efficiency and effectiveness. Some Key issues we will address include:
What are some of the key differences between Canada and the U.S.? 
What are the top issues faced by IT executives in North America? 
How do you align your message to address their requirements? 

Les fourmis sont plus fortes que les dinosaures !
« The 3 P’s, People-Product-Process » … une approche à valeur ajoutée en marketing stratégique pour se démarquer de la compétition ! !
Avez-vous intégré dans votre organisation une structure efficace en marketing, en vente et en gestion de produit. Avez-vous intégré des processus qui permettent d’obtenir un produit en lien avec les besoins réels du client, une expertise pour comprendre les besoins du client et un savoir-faire en processus d’affaire … voilà des ingrédients à valeur ajoutée pour se démarquer de la compétition ! 
Nous avons constaté que plusieurs entreprises ont peu ou pas de structure bien définie sur la façon d’approcher les clients, le marché, d’analyser les besoins et offrir un service de qualité. Faire des affaires de nos jours ne s’improvise pas, sinon la compétition vous battra ! 
La session d’une heure du Big Bang, me permettra de partager mon expérience et vous outiller d’une approche simple appelée « The 3 P’s (les trois P), People-Product-Process », une approche à valeur ajoutée en marketing stratégique et vente, qui s’inspire des meilleurs pratiques de gestion, et qui nous permet aujourd’hui d’être beaucoup plus compétitifs que les dinosaures !